Evaluating of the use of re-marketing

There are three types of re-marketing available;

  1. Facebook;
  2. Google;
  3. Email;

But i’ll be focusing on Google. Because I Google accounts for 91% of online searches in the UK (Stat Counter. 2016) and personally I feel it is the best medium to generate cold B2B prospects.

Oh and for reference: Re-marketing = A way of showing ads to users who’ve previously visited KR as they browse the web.

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No money, no reputation… no time to waste. The challenge of growing FitnessHacks.co.uk

 Why post about this on Digital Dancer?

 

  • Firstly some forced, shameless, promotion of Fitness Hacks.
  • Secondly, and more importantly, I hope to show which techniques do and do not work when starting a website from scratch (which can be mirrored if need be). Because this project has little to no budget – bar the money we paid for the domain name – it will become increasingly important to use tried and tested digital techniques to help it grow (things we have done prior to this point have been bullet pointed and explained below , where 99% of them have been FREE).

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How did that make you feel? Adding some basic behavioral psychology concepts to your marketing

In this post I highlight some key behaviour principles in psychology (which you may not have heard of) to illustrate ways to improve a marketing campaign.

(Pssst each behaviour title represents a song – try and name the artist as you go through)

On an average day we are exposed to as much as 590 minutes of advertising (Yankelovich), nearly double to what we would have been exposed to in 1935. Meaning, being quite frank, there is a lot of clutter out there.

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The 7 Principles of Online Persuasion (Chuck Norris Saga)

digital dancer logo

So the previous article went into the branding of a website, oh yeah, and Chuck Norris of course (random Chuck fact, “When Chuck Norris stares at the Sun, the Sun goes blind”). However this one is a little more interesting in my opinion (only because it has psychology in it), I want to look into the psychology of a website. Something which to be honest isn’t something I get to use in my day job much (more because my job doesn’t require it), but psychology can be that 1% improvement which causes a website to succeed and/or the reason for a website to fail.

So with no further a due, again using random Chuck references let’s explain what the perfect website would include (in theory). Due to the size of the blog post I have split this article into three, and these can be easily viewed by clicking on the titles below:

The 7 Principles of Online Persuasion

Gestlat Law of Perceptual Organisation (COMING SOON)

Attentional Bias and White Space (COMING SOON)

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WSI Digital Summit Notes: The Internet will grow more in the next 5 years than in the last 25 years combined

digital dancer logoSo today (19/11/2014) I had the pleasure of visiting Microsoft’s headquarters in London, and attending the WSI Digital Summit (#WSIDigitalSummit for the Tweeters out there)! Throughout the day we listened to 5 speakers who unleashed some fantastic nuggets of information, which I believe could benefit any campaign/ business. Because of this I thought blogging time!

Because today is over and I’ve had a brew, I thought I would do a quick blog and summarise each talker and highlight some of those golden nuggets of information which were uncovered. For your reference the speakers, title of the presentation and companies they are affiliated with are listed below.

  1. Dan Monaghan. “Digital Marketing – it’s a Complex World”, Co – founder WSI
  2. Rylan Holey. “Creating Competitive Advantage With Social Business”, Partner Manager at Hootsuite
  3. Conor Douglas. “Business Growth with Inbound”, Hubspot
  4. Jonathon Hilder. “Vending in the Digital World”, CEO of the UK Automatic Vending Association
  5. Aaron McGrath. “Unlocking the Potential of Search”, Eurpoean SMB Advertising Lead Manager – Bing Ads

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Building that perfect website using Chuck Norris, a 6 part saga: Part 1 branding

Abstract

It is said a picture is worth a thousand words. A Chuck Norris is worth 1 billion words. So who better to use to explain a perfect website than big Chuck! This saga will use Chuck Norris to explain how to create the perfect website (in theory). Below is an introduction to the Chuck Norris saga, and how this article has been split up. Please feel free to scroll down to the title which takes your interest first:

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Custom fit versus cookie cutter

If you have ever wanted advice on making your content that much sweeter and you like to play around with statistics and experiments, then strap yourself in and read Head boy’s fantastic post:

If you have been reading from some of the Godfathers and Godmothers of blogging you may have heard of a term referring to cookie cutter approaches to styling, writing articles and general presenting of information on a particular subject. This also applies to the “copy” used. The way you present data to draw your audience to buy.

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Top 10 Things Which Will Allow my Blog/Website to Rank on Google

This post includes, 10 things which can help your blog/website appear higher in Google, where each point, has simplified bullet points to make sure nothing has missed. Every point includes information for the most basic and advanced SEO goers.

The 10 points included are :

  1. Page Titles
  2. Images on a webpage
  3. Internal links
  4. Social media
  5. No keyword stuffing
  6. URL structure and website structure
  7. Digital Champions
  8. Headings
  9. Webpage content
  10. Check for mistakes

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