Yearly Archives: 2014


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WSI Digital Summit Notes: The Internet will grow more in the next 5 years than in the last 25 years combined

So today (19/11/2014) I had the pleasure of visiting Microsoft’s headquarters in London, and attending the WSI Digital Summit (#WSIDigitalSummit for the Tweeters out there)! Throughout the day we listened to 5 speakers who unleashed some fantastic nuggets of information, which I believe could benefit any campaign/ business. Because of this I thought blogging time! […]


The Psychology of a “call to action” point

What does this cover Why are CTA points so important, and why is this so So what makes a good CTA and how does psychology influence this. How to make your CTA a focal point. Introduction A “call to action (CTA)” point is becoming significantly important to a website’s architecture. This is where a call to action […]