Custom fit versus cookie cutter

If you have ever wanted advice on making your content that much sweeter and you like to play around with statistics and experiments, then strap yourself in and read Head boy’s fantastic post:

If you have been reading from some of the Godfathers and Godmothers of blogging you may have heard of a term referring to cookie cutter approaches to styling, writing articles and general presenting of information on a particular subject. This also applies to the “copy” used. The way you present data to draw your audience to buy.

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