How did that make you feel? Adding some basic behavioral psychology concepts to your marketing

In this post I highlight some key behaviour principles in psychology (which you may not have heard of) to illustrate ways to improve a marketing campaign.

(Pssst each behaviour title represents a song – try and name the artist as you go through)

On an average day we are exposed to as much as 590 minutes of advertising (Yankelovich), nearly double to what we would have been exposed to in 1935. Meaning, being quite frank, there is a lot of clutter out there.

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