Evaluating of the use of re-marketing

There are three types of re-marketing available;

  1. Facebook;
  2. Google;
  3. Email;

But i’ll be focusing on Google. Because I Google accounts for 91% of online searches in the UK (Stat Counter. 2016) and personally I feel it is the best medium to generate cold B2B prospects.

Oh and for reference: Re-marketing = A way of showing ads to users who’ve previously visited KR as they browse the web.

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