Web Psychology

How did that make you feel? Adding some basic behavioral psychology concepts to your marketing

In this post I highlight some key behaviour principles in psychology (which you may not have heard of) to illustrate ways to improve a marketing campaign. (Pssst each behaviour title represents a song – try and name the artist as you go through) On an average day we are exposed to as much as 590 minutes of […]


The Psychology of a “call to action” point

What does this cover Why are CTA points so important, and why is this so So what makes a good CTA and how does psychology influence this. How to make your CTA a focal point. Introduction A “call to action (CTA)” point is becoming significantly important to a website’s architecture. This is where a call to action […]