How did that make you feel? Adding some basic behavioral psychology concepts to your marketing

In this post I highlight some key behaviour principles in psychology (which you may not have heard of) to illustrate ways to improve a marketing campaign.

(Pssst each behaviour title represents a song – try and name the artist as you go through)

On an average day we are exposed to as much as 590 minutes of advertising (Yankelovich), nearly double to what we would have been exposed to in 1935. Meaning, being quite frank, there is a lot of clutter out there.

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The 7 Principles of Online Persuasion (Chuck Norris Saga)

digital dancer logo

So the previous article went into the branding of a website, oh yeah, and Chuck Norris of course (random Chuck fact, “When Chuck Norris stares at the Sun, the Sun goes blind”). However this one is a little more interesting in my opinion (only because it has psychology in it), I want to look into the psychology of a website. Something which to be honest isn’t something I get to use in my day job much (more because my job doesn’t require it), but psychology can be that 1% improvement which causes a website to succeed and/or the reason for a website to fail.

So with no further a due, again using random Chuck references let’s explain what the perfect website would include (in theory). Due to the size of the blog post I have split this article into three, and these can be easily viewed by clicking on the titles below:

The 7 Principles of Online Persuasion

Gestlat Law of Perceptual Organisation (COMING SOON)

Attentional Bias and White Space (COMING SOON)

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