Digital Marketing et. al


Google alerts for business - simplicity is key

As I'm trying to get back into blogging - sorry, I have no valid excuse for the sabbatical... let's blame Brexit - I thought it best to start with a simple piece. Hence, Google alerts.

Continue reading

no comments


Evaluating of the use of re-marketing

There are three types of re-marketing available;

  1. Facebook;
  2. Google;
  3. Email;
But i'll be focusing on Google. Because I Google accounts for 91% of online searches in the UK (Stat Counter. 2016) and personally I feel it is the best medium to generate cold B2B prospects. Oh and for reference: Re-marketing = A way of showing ads to users who've previously visited KR as they browse the web.

Continue reading

no comments


No money, no reputation... no time to waste. The challenge of growing FitnessHacks.co.uk

 Why post about this on Digital Dancer?

 
  • Firstly some forced, shameless, promotion of Fitness Hacks.
  • Secondly, and more importantly, I hope to show which techniques do and do not work when starting a website from scratch (which can be mirrored if need be). Because this project has little to no budget - bar the money we paid for the domain name – it will become increasingly important to use tried and tested digital techniques to help it grow (things we have done prior to this point have been bullet pointed and explained below , where 99% of them have been FREE).


Continue reading

2 comments


How did that make you feel? Adding some basic behavioral psychology concepts to your marketing

In this post I highlight some key behaviour principles in psychology (which you may not have heard of) to illustrate ways to improve a marketing campaign. (Pssst each behaviour title represents a song – try and name the artist as you go through) On an average day we are exposed to as much as 590 minutes of advertising (Yankelovich), nearly double to what we would have been exposed to in 1935. Meaning, being quite frank, there is a lot of clutter out there.

Continue reading

no comments


What is Google + to me and my online marketing campaign

Google plus (G+) is a bit of a mystery to the average Joe. So to define it in a not so typical fashion:

G+ a social platform which Google has created to help monopolise the web and has seen some benefit to SEO and finally, yes, there are a lot of cracking animal photos to view too.  


Continue reading

no comments


WSI Digital Summit Notes: The Internet will grow more in the next 5 years than in the last 25 years combined

digital dancer logoSo today (19/11/2014) I had the pleasure of visiting Microsoft’s headquarters in London, and attending the WSI Digital Summit (#WSIDigitalSummit for the Tweeters out there)! Throughout the day we listened to 5 speakers who unleashed some fantastic nuggets of information, which I believe could benefit any campaign/ business. Because of this I thought blogging time! Because today is over and I’ve had a brew, I thought I would do a quick blog and summarise each talker and highlight some of those golden nuggets of information which were uncovered. For your reference the speakers, title of the presentation and companies they are affiliated with are listed below.

  1. Dan Monaghan. “Digital Marketing – it’s a Complex World”, Co – founder WSI
  2. Rylan Holey. “Creating Competitive Advantage With Social Business”, Partner Manager at Hootsuite
  3. Conor Douglas. “Business Growth with Inbound”, Hubspot
  4. Jonathon Hilder. “Vending in the Digital World”, CEO of the UK Automatic Vending Association
  5. Aaron McGrath. “Unlocking the Potential of Search”, Eurpoean SMB Advertising Lead Manager - Bing Ads


Continue reading

no comments


Building that perfect website using Chuck Norris, a 6 part saga: Part 1 branding

Abstract

It is said a picture is worth a thousand words. A Chuck Norris is worth 1 billion words. So who better to use to explain a perfect website than big Chuck! This saga will use Chuck Norris to explain how to create the perfect website (in theory). Below is an introduction to the Chuck Norris saga, and how this article has been split up. Please feel free to scroll down to the title which takes your interest first:

Continue reading

2 comments


Custom fit versus cookie cutter

If you have ever wanted advice on making your content that much sweeter and you like to play around with statistics and experiments, then strap yourself in and read Head boy's fantastic post:

If you have been reading from some of the Godfathers and Godmothers of blogging you may have heard of a term referring to cookie cutter approaches to styling, writing articles and general presenting of information on a particular subject. This also applies to the “copy” used. The way you present data to draw your audience to buy.

 

Continue reading

2 comments

Leave a Reply

Your email address will not be published. Required fields are marked *