Digital Marketing et. al



Evaluation of the use of re-marketing

There are three types of re-marketing available;

  1. Facebook;
  2. Google;
  3. Email;
But i'll be focusing on Google. Because I Google accounts for 91% of online searches in the UK (Stat Counter. 2016) and personally I feel it is the best medium to generate cold B2B prospects. Oh and for reference: Re-marketing = A way of showing ads to users who've previously visited KR as they browse the web.

How can a company target individuals after they have left the website?

  Through banner format, Google display network shows ads to individuals who have already visited the specified pages of your website.

 Benefits of re-marketing 

As inferred previously, re-marketing gives an individual the ability to encourage people to come back to the website – hopefully in the aim to generate more awareness and increase the enquiry rate. Awareness positively influencing brand power. Where, an established brand provides an instant ‘quality identifier’ to a prospect. In addition to awareness, the true aim of a re-marketing campaign would be to increase the number of business advisory prospects coming to the website and enquiring.

How to use re-marketing to generate more business advisory prospects (aka leads)

Re-marketing could generate more leads by driving already engaged audiences back to the website as a whole. Specifically a company could segment prospects by showing the re-marketing banners decision making unit who had already visited the allocated pages (for example using a targeted email campaign to drive prospects to a specific page then using re-marketing to drive them back to the website)- to supplement the marketing campaign.

Negatives of re-marketing for KR

Two areas which are increasingly becoming an issue for re-marketing have been detailed below. Banner blindness Web users being increasingly goal driven, and time sensitive,’ Banner Blindness’  is an increasing problem. Where, ‘Banner Blindness’ is the phenomenon where an individual’s gaze never rests in the regions of the screen occupied by advertising. Ad blocking Ad blocking is growing – It was detailed in September 2015 (Business Insider UK.  2015) there were nearly 200 million monthly active users of ad-block software globally. And this is growing rapidly Ad blocking would stop the re-marketing campaigns showing up and/or being clicked on.

I know there is a lot less humour in this post but I thought I would detail a quick, but comprehensive guide to get me back into blogging.

     

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No money, no reputation... no time to waste. The challenge of growing FitnessHacks.co.uk

Why post about this on Digital Dancer?

 
  • Firstly some forced, shameless, promotion of Fitness Hacks.
  • Secondly, and more importantly, I hope to show which techniques do and do not work when starting a website from scratch (which can be mirrored if need be). Because this project has little to no budget - bar the money we paid for the domain name – it will become increasingly important to use tried and tested digital techniques to help it grow (things we have done prior to this point have been bullet pointed and explained below , where 99% of them have been FREE).
The idea: The idea “everyone is a work in progress” is not something which naturally comes up these days. The world has got to a point where “here and now” is more important than the journey of development and learning. Please note  for a second I’m not saying I’m any different – I want to do well now, not later, but I do have a desire to change that in some parts of my life – specifically how I look and feel. Hence why I am far too excited to promote www.fitnesshacks.co.uk. An idea myself and my closest friend, Sam Churchyard (any recruiters out there he is looking for a job in sports...), created to help make being healthy and fitter easier but at the same time illustrate “everyone is a work in progress” and everyone has their own troubles and ways to stay healthy and fit… without being a fitness freak. So in theory, we will be using case studies, and articles, to illustrate the best of what people do, giving individuals the opportunity to reflect it in our own lives to slowly but surely make healthier living styles. The website will include;
  • Case studies;
  • Nutrition tips and recipes;
  • Health and wellbeing tips;
  • Easy, quick and efficient exercises and;
  • A personal blog on our journey to superior fitness.
Everything will be tailored to the busy the individual!

So what have we done up to this point?

  Because the website has only just come live (1/02/2016) we have nothing to benchmark success with – in later posts it will detail how the website is doing and what works/doesn’t work. Below are the key tools we used during the creation of the Fitness Hacks brand.
  • Google trends: Using Google trends, pre to naming the website, we compiled a list of the best names we thought symbolised our idea. Once this was done we used Google Trends to define any search activity around it. This is where we learnt the phrase “Fitness Hacks” has over 1000 people searching for the term but no domain name reflecting the need. Creating an easy choice for us.
  • WordPress: The website was created and housed on WordPress. Why? Well I am far from a web designer and this makes it easy(ier) to create something which you can be proud of. It also has the plugins which can give a website specific beneficial features. Some of the plugins used include:
o   SEO Yoast - Yoast's WordPress SEO plugin is an All in One SEO solution for a WordPress blog, used by experts worldwide. It ranks a webpage for SEO then gives you recommendations on how to improve the page, allows you to combine Google Analytics and Google Webmaster tools with your website etc. o   Thirsty affiliate – A tool which lets you administer your affiliate links, assists you with inserting them into your posts, pages and comments and gives you a central location in WordPress to manage all of your affiliate links. o   Akismet - checks your comments against the Akismet Web service to see if they look like spam or not. Then filters all spam from your website. o   Wordfence security - The Wordfence WordPress security plugin continuously prevents, patrols and protects your WordPress websites against cyber-attacks, hacks and online security threats.
  • MailChimp subscription form: Through MailChimp we created an automated process. Every time someone signed up to our website they are added to our email campaign list. Please note MailChimp is free up to 2,000 subscribers and 12,000 emails per month.
  • Survey Monkey: As mentioned above we will be using individuals as case studies to inspire people to be healthier. We have used the free version of Survey Monkey to create and send a survey to a wide variety of people. Where their responses will be the building blocks of stimulating case studies.
  • Google Analytics: Already mentioned but has been included so we can monitor what is and what is not working on our website.
  • Hootsuite: Hootsuite will be used to schedule social media posts (Twitter specifically) and monitor our campaigns and competitors.
  • Powerpoint: Using a PowerPoint and saving it as a PDF we have created an E-book which can be downloaded here. The E-book is a simple 10 top fitness hacks to make a person healthier.
  • Google Alerts: Finally there is a need for content creation for the website. Numerous Google Alerts were created to monitor the web for interesting new content… which is then sent straight to your inbox. And finally used for inspiration.
As mentioned the above is a selection of our main tools. Whilst not a comprehensive list of how the tools were used. It gives you a flavour of what things you can do for free. If you think anything else could potentially help us add it below and I will mention it next time and how it has affected Fitness Hacks.

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How did that make you feel? Adding some basic behavioral psychology concepts to your marketing

In this post I highlight some key behaviour principles in psychology (which you may not have heard of) to illustrate ways to improve a marketing campaign. (Pssst each behaviour title represents a song – try and name the artist as you go through) On an average day we are exposed to as much as 590 minutes of advertising (Yankelovich), nearly double to what we would have been exposed to in 1935. Meaning, being quite frank, there is a lot of clutter out there. Indicating companies, and individuals, have to increasingly rely on growing engagement to cut through the clutter – reducing banner blindness etc. Creating the all-important question, “how can someone differentiate themselves from the norm?” making them worth noting – in a competitive environment. Obviously “unique selling points”, product originality, price and other factors in the marketing mix are key. But if significant content and promotion is produced to compliment a consumer’s psych, eliciting a positive “moment of truth” you are already ahead of 90% of the competition out there – due to truly tailored marketing! To help give any marketing campaign that boost I have detailed 8 behavioural principles in psychology, including examples to help refine most marketing campaigns, below. Including;

  • Anchoring;
  • Cognitive dissonance;
  • The power of 9;
  • Banner blindness;
  • The psychology of online customisation
  • The halo effect
  • Price framing
  • Social proof
Please feel free to scroll to the one of interest.
   Adding a little ‘thought’ into your marketing.

 First things first I’m the realist (Anchoring)

Would you rather:
  • Learn about Anchoring and read more psychology tips
  • Earn some money
  • Go to Facebook
You would be forgiven to think this a tact to fill up space, but it was actually to highlight the power of anchoring. People would love to earn some money or go to Facebook but the first point “Learn about Anchoring and read more psychology tips,” has now been anchored in your psyche, hopefully! Meaning there is an unfamiliar charm to this point due to it being the first point you noted. Of course there are exceptions to how people feel to the above point. Anchoring is a heuristic (cognitive bias) which tries to describe our tendency to rely on the first piece of information we see and receive, in relation to making a decision. I.e the idea that first impressions are important is also reflected in the marketing mix. Anchoring is key when buyers use an initial piece of information to make a subsequent judgment, where 3 things you should note in online marketing are:
  • Consumers keep the first price in mind. So place your competitor’s price first then your lower price second.
  • The first anchor carries the most sentiment so when describing a company’s traits make sure the first point is the most attractive.
  • Make the first person/persona the customers come in contact with is as engaging an agreeable as possible and use using the halo. For example your commentator on a website/video.
A quick video update on anchoring can be found below https://www.youtube.com/watch?time_continue=4&v=HefjkqKCVpo

 My mind’s telling me no… (Cognitive Dissonance)

  Social scientists have explained cognitive dissonance as a feeling of discomfort that results from holding two conflicting beliefs (i.e I know cigarettes are bad for me due to research but I’ve been told it can relax me). And with opinions and social commentary becoming increasingly prominent in everyday life, cognitive dissonance is an ever growing problem in a consumers mind. Because of conflicting commentary! So effective marketing needs to offset cognitive dissonance. And in a digital world this can be as simple as analysing social sentiment. Post analysis you establish what negative and positive commentary is being detailed about your company/product, what is causing the cognitive dissonance, in relation to your target audience and your clients, and who is the micro-influences who promote this cognitive dissonance. From this base, you realign both your content marketing and influencer identification efforts to support the positive half of the cognitive dissonance, and focus on re aligning negative comments .

Love potion number 9… (The magic number 9)

  Anderson and Simester in their 2003 study illustrated the charm of the number 9. Their results concluded we all have a natural partiality towards prices ending in 9, and highlighted we are more likely to buy a product when its price ends with a 9. Even if that product is more expensive than its identical model in a different store! Why is this? Pass! There are plenty of theories on this but no conclusion. But one thing which is commonly concluded is that 9 symbolises a sale to the average Joe. Meaning if you’re playing with prices it may be best to add 9 at the end of the title unless you’re selling a high end product. Because the 9 may highlight cheapness and a 0 can infer high quality.  

I see trees of green, red roses too …. (Banner blindness)

  Jacob Nielson hypothesised that we are becoming increasingly goal driven when online. Meaning when we arrive on a page we tend to ignore the navigation, design elements and more importantly advertising. Where we rarely tend to acknowledge areas of the website populated by banner advertising. Hence the phrase “banner blindness”. Whilst the natural take away point from this is to not rely on banner advertising, there is also an additional point! Advertising or applicable call to actions should be merged with the areas a user has attentional bias too, causing additional interaction with areas of value.  

My name is what my name is who … (The psychology of online customisation)

  Imagine two pairs of trainers’ one pair with your initials on the side and one without.Which do you feel is more expensive? I hope you thought the one with your initials in and there is a reason behind this. The opportunity to express ourselves through customising a product promotes an emotional attachment we rarely have – it’s unique to us. This phenomena is heightened by the Endowment effect, which is the hypothesis that people ascribe more value to things merely because they own them. Because once a potential client/customer has customised a product, pre purchase, they already have a strong affiliation to the production and start to see it as their own. Which as mentioned causes an individual to associate more value to the product – through the endowment effect. Pre warning there is a limit to customisation. The client is buying the brand and once customisation influences the main brand, clients have shown aversion to purchasing the product. A quick video update can be found below https://www.youtube.com/watch?v=v3fKelhJPNw

I can feel your halo halo halo … (The halo effect)

The halo effect, simply defined, is the overall impression we get of a person/company which directly influences our feelings on the persons/company character. A good example of this effect is Richard Branson, who to be honest probably has little to do with the running of the Virgin business these days.  But Richard being almost a talisman for hard work and entrepreneurial thinking has been a catalyst for the trust and good feelings we have towards the Virgin brand. So how could a marketer use this? A great example of this is ShoeDazzle, a company co-founded by Kim Kardashian. The company itself was founded by two serial entrepreneurs who had no sway in the shoe world and this is where Kim came into play. They recruited Kim to be the visible head of the company, introducing the halo effect through Kim to increase sales and gravitas in the fashion world!  

Money money money … (Price framing)

So price framing is how we change the context of a price (without substantially altering the price itself) in order to encourage additional purchases. Where price framing is commonly linked with behavioural economics. Whilst this is a very complex and young field, the key takeaways which you can take from the research are:
  1. People evaluate prices relative to a reference point. Where we evaluate purchases on relative terms and look for the price which is reasonable. For example Dr. Gizem in Psychology today uses the example…”You have two options. A standard quality break maker is for sale for $80; and a higher quality bread maker is sold at $120. You compare and contrast the two machines. You tell yourself you are not an expert maker, and you go with the $80 one.
“Now when you go to the shop, you have 3 options. You can spend $80, or $120 or $475. Rationally speaking, adding an irrelevant option should not change your decision between the $80 and the $120 ones. The pros and cons did not change; quality of the bread makers remained the same, and you are making the same salary. You know that you are never going to spend $475 on a break maker… “But now with the extortion price of $475 being added to the mix you have found the happy medium of $120 and potentially will be happier to purchase the $120 product in comparison when there is only two options.” The Weber-Fechner law. Aka we evaluate price difference relative to the initial price. Where intensity and perceived change is integral to the decision. I.e. you would be happier to purchase something when the price was reduced from 20 pounds to 10 than something which went down from 120 to 110.
  1. Finally people see monetary losses hurting more than monetary gains give pleasure. For example we try and avoid missing out on our discount code over the early bird discounts. Even if finanically they are worth the same.
 

People help the people …. (Social proof)

  Have you ever chose something because, well, someone else had? Well this is a norm. Robert Cialdini, author of Influence: The Psychology of Persuasion, stated that people are more likely to find actions appropriate when others are doing them. For example in New York City 1969. A man simply stood looking up into the air. He went completely unnoticed by passers-by’s until the researchers increased the number of people (all staring upwards) to five, drawing a small crowd. But when they increased the number of participants to 18, the crowd multiplied by 400%! I appreciate this may seem dated but when you think about it, everyday we are influenced by others. Specifically in marketing through reviews, star ratings, testimonials, positive word of mouth marketing. The list goes on!  Here’s a great quick video to describe the concept  https://www.youtube.com/watch?v=0g7QdyO6Ins   Above is just a little taster of psychology concepts which could positively influence a marketing campaign. If there is one call to action from this article, it is please remember sometimes you have to understand your audience - that much more - to be effective. If you do have any questions, or additional advice you think people would benefit from please feel free to comment, and thank you for the time in reading this! I hope it helps! Sorry if it was a bit long ... I got carried away

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What is Google + to me and my online marketing campaign

Google plus (G+) is a bit of a mystery to the average Joe. So to define it in a not so typical fashion:

G+ a social platform which Google has created to help monopolise the web and has seen some benefit to SEO and finally, yes, there are a lot of cracking animal photos to view too.
So what makes it worth investing your time in the social platform? Well... I may make you want to stop reading prematurely because to the average it isn’t worth the time of day right now! But the two words “right now” are the words you should focus on! Because the money and time Google has invested in the platform means it will work, to an extent, and if you get in early you will reap the rewards. So what does it have that other social platforms don’t have? G+ being a Google product means it is completely integrated with the search engine and its products. This integration gives us the unique ability to influence the search results (disclaimer: most social platforms now have an effect on SEO but less so than G+ activity), and with it being documented that 88% of the UK residence used Google in 2014 your social media campaign has a great chance to influence a large audience. The benefits of G+ are not just limited to search results. There is no other social media platform which gives you the ability to connect and extend your influence to seemingly unrelated individuals by posting applicable content to a group and/or your connections. So if you start playing about with G+ now, you will realise it is a very powerful tool and it’s only going to get bigger.  Oh and finally as I hinted in the definition, there are some fantastic photos, more specifically animals to waste your time with. Below I have listed ways you could take advantage of Google+ to benefit your business online.

Ways of using Google+ to boost your online campaign

 
  • Relevant Content
By creating engaging and relevant content on G+ you have the opportunity for readers to share your content, link back to your content and to engage with you personally. Similar to a website increased popularity from users linking and liking your content will allow your Google+ bio to increase authority. This in turn will increase the value of the G+ link pointing to your site which will have a positive influence on your websites authority. This increased authority can have a positive influence towards your websites rankings. I.e. more social love = better positions in Google
  • AdWords Integration
Connecting your Google plus page with your AdWords campaign gives you the added trust factor of displaying how many followers you have under your Ad in the search engine. Potentially generating a better click through rate.
  • Google Business
Give your company a G+ page and give it the chance to appear in the local listings of Google, which for the small businesses can be a massive bonus. Because you have a chance to compete with the bigger companies out there. And if you play your cards right will allow you to both appear in the normal search results and the place listings. 2 for one, who would have thought!
  • Post your websites URLs to your G+ wall
G+ can be another source which brings in traffic to your site. By posting useful and relevant content from your website you can specifically attract the attention of people in your circles but also target people searching for such content. This will allow your site to receive G+ exposure and receive shares which can convert to people clicking through to your site and as stated before gives you a little SEO benefit.
  • Make connections with your users.
One thing which has been a key factor in the previous points is you need an audience to achieve web marketing. G+ has given you 17 different notification triggers which can help you connect with other influencers and users in your industry. With each connection you run the chance of promoting your website to your relevant target audience, whilst optimising your site and producing brand awareness.
  • Oh and finally with G+ being a very image hungry social platform, the image lovers of us out there have a fantastic chance to do really well! Photos and videos are the way to generate engagement and G+’s integration with YouTube and its ability to amend its photos are a huge weapon when it comes to generating engagement.
As you can see the benefits which can be achieved through using your G+ account for web marketing can be huge and with G+ evolving with Google’s its importance will only grow in the future. If you enjoyed this article make sure you subscribe. I promise I don't write enough to generate a spam amount of emails.


 

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WSI Digital Summit Notes: The Internet will grow more in the next 5 years than in the last 25 years combined

digital dancer logoSo today (19/11/2014) I had the pleasure of visiting Microsoft’s headquarters in London, and attending the WSI Digital Summit (#WSIDigitalSummit for the Tweeters out there)! Throughout the day we listened to 5 speakers who unleashed some fantastic nuggets of information, which I believe could benefit any campaign/ business. Because of this I thought blogging time! Because today is over and I’ve had a brew, I thought I would do a quick blog and summarise each talker and highlight some of those golden nuggets of information which were uncovered. For your reference the speakers, title of the presentation and companies they are affiliated with are listed below.

  1. Dan Monaghan. “Digital Marketing – it’s a Complex World”, Co – founder WSI
  2. Rylan Holey. “Creating Competitive Advantage With Social Business”, Partner Manager at Hootsuite
  3. Conor Douglas. “Business Growth with Inbound”, Hubspot
  4. Jonathon Hilder. “Vending in the Digital World”, CEO of the UK Automatic Vending Association
  5. Aaron McGrath. “Unlocking the Potential of Search”, Eurpoean SMB Advertising Lead Manager - Bing Ads


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Building that perfect website using Chuck Norris, a 6 part saga: Part 1 branding

Chuck

Abstract

It is said a picture is worth a thousand words. A Chuck Norris is worth 1 billion words. So who better to use to explain a perfect website than big Chuck! This saga will use Chuck Norris to explain how to create the perfect website (in theory). Below is an introduction to the Chuck Norris saga, and how this article has been split up. Please feel free to scroll down to the title which takes your interest first:
  • Analyse the audience
  • Competitor analysis
  • Industry Analysis
  • Know yourself as your client knows you
  • Make things simple for the average Joe
  • Those little things every brand should remember:
Each title reflects a part of the branding process you should consider when building that perfect online brand. Introduction Ok, let us examine the title quickly before you make the assumption this is the ramblings of a mad man! Yes it is true, Chuck Norris is rarely associated with websites or digital marketing, but a man who “can win a game of 'Connect 4' in 3 turns,” and the only man in living history “who has beaten a brick wall at tennis,” is a pretty good role model for perfection. What do I mean by perfection? Well without becoming too deep “perfection is in the eye of the beholder,” i.e one persons perfection is another’s average! But to us reading this post, perfection is a website which meets both the users and the search engines needs. This blog saga will be split into 6 parts, each post part focusing on making of a perfect website. The 6 points which will be blogged about are:
  • Trust the brand (branding)
  •  Psychology
  • Link building
  • Onsite
  • Brand awareness
  • Social Media
Each one of these factors has an integral part to a flourishing website, and playing the devil’s advocate, I know a lot of these points can be disputed and furthered, and I encourage this. I don’t want to be right; I want input so we can create that perfect website frame for the future!

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Custom fit versus cookie cutter

If you have ever wanted advice on making your content that much sweeter and you like to play around with statistics and experiments, then strap yourself in and read Head boy's fantastic post:

If you have been reading from some of the Godfathers and Godmothers of blogging you may have heard of a term referring to cookie cutter approaches to styling, writing articles and general presenting of information on a particular subject. This also applies to the “copy” used. The way you present data to draw your audience to buy.

 

What is Cookie Cut?

 

You should know what a cookie cutter is. It is either a metal or plastic circular tool used by bakers to cut cookie shapes out of dough. In essence it is a way of applying the same template of cookie to every piece of dough. Baker’s do this to apply some form of uniformity to their product. With an even use of the rolling pin on their dough they should in essence have many identical end products at the end of the baking process.

 

Why should you avoid the Cookie Cut?

 

The Cookie Cut makes you lazy as a marketer. By applying a set template to everything you do, and by repeating it hundreds of times, you could be applying a defective strategy to your sell en masse.

 

Introducing the custom fit

 

Being a good marketer means tailoring your sell. You have to use methods that people respond to specifically to that item because the most basic template may not be a best fit.

 

The saying goes: “Good enough is the enemy of best.”

 

The custom fit as an evolution

 

The custom fit for a piece of marketing or “Copy” can start out as a simpler template but it has to evolve away from defined ways of doing things. It actually has to fit what the customer wants and supply their demand in a way that makes sense and that is logical to that audience.

 

You don’t sell a leather jacket to a concert conductor. Instead you sell the full tails.

 

Tools that can help

 

You may soon become aware of some marketing tools that can be of great help in shaping a unique fit. The particular tool you are looking for to start is something that helps with A/B Split testing.

 

Split testing helps with everything traffic related because you can experiment with very minute but noticeable elements of your website within a matter of seconds. There are some good premium services already out there (and yes, you have to pay for these) which work effectively. Optimizely and Kissmetrics both provide A/B split testing and you can use more than one variation per element.

 

One thing to be aware of if you are a stat watcher is that these tests may skew your viewing figures in less controlled areas like WordPress stats.

 

What is split testing?

 

Basically it is like running a trial. You have two beakers of fluid and ask so many people to take one or the other. You then gain a consensus of the option that was most popular.

 

Split testing normally takes so many visitors down one option randomly whilst a similar number are taken down a different route. Think about the difference between a red button and a blue button. Which one is the audience more likely to click. The other benefit of split tests are that they only test people going down certain paths so you can be very specific in what you are looking to change.

 

Say that your Welcome page doesn’t motivate people to go anywhere else. You can set a split test on this page to see if a video works better than your text on that page. The variation would be a text only page or a page with a video and the visitor would be channeled down one or the other.

 

Advantages of split testing

 

Split testing can get a whole lot more complicated but is useful in making your mode of getting people over the line a unique activity. Split testing is also useful because it eradicates this thought of one size fits all. You can also renew and enhance areas you thought were doing okay but actually could do better this helps eradicate complacency.

 

 

Don’t be told the best way to do something is “this”

 

Often you are going to need to experiment and go against any misconceptions that people may have painted for you. Just because you can see something working for somebody else selling the same thing you are, doesn’t mean it will work the same for you.

 

Often you need some sort of tipping point to encourage people and that tipping point could be any number of attributes that you may or may not have captured. It is sometimes a matter of opening up the back of the machine and trying a few things.

 

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No pod-casters were harmed in the writing of this piece

So this is crazy, not just because people want to write for my blog but because this is technically the first post for my new website. A few of you may know my old site to be www.digitaldancer.me. However out with the old and in with the new. So if you have ever wanted advice on your podcast, then strap yourself in and read Michelle Moloney King's fantastic post.   Are you a Podcast Sinner?   Outtakes are funny. Rarely.   If you use use the words: I, me, mine, my, arse - too much then I will delete you. Moloney King don't subscribe to no self-pity party! (Suckka)   We are not friends.   This is not your radio show, pal. I'm here to listen to your digital marketing podcast. To learn. Time is limited. And your egocentric meanderings, that you normally whisper to the mirror, are starting to p**s me off.   Don't curse at me. It's not nice to listen to you beeping yourself into oblivion. Use your words not your potty mouth. Flush.  

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A Topical Advert, Goodbye Bush!

So I thought to keep my content fresh, and add a bit of humor to my blog, I thought I would highlight marketing genius once a week. By genius, I mean marketing which will cause a smile and will turn a few heads. These won’t all be digital marketing examples but to be honest, marketing is marketing whether it’s digital marketing or standard marketing. All types of marketing have to be creative and all marketing have to rely on the basic principles, including timing. Now this is where this week’s example comes into its own. George Bush, what can we say about this man, well what can we say about this man which has never been said.  I know, he is part of one of the timeliest Marketing campaigns in history, more specifically Veet’s topical advert! Who would have thought Veet would pull this bad boy out the bag. Veet, on the day George Bush was extradited from the White House, to allow Obama to take his place, released this beauty of an advert. george bush Yes, you read this right, “GOODBYE BUSH.” And no, this was not the next saying from “the only way is Essex” but it was the sound of Veet’s marketing team getting a pay rise. There is not much you can say about this, bar this is marketing at its best and it's a great example of marketing being topical, not reactive!

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Social Media Gone Wrong, the Best of 2013

Title is simple but effective, because at the end of the day this article is about when Social  Media Marketing goes wrong!!!!!!!!!!!! And by wrong, I mean wrong, Titanic Esq wrong!

Whilst I appreciate not all of these posts are as funny as  James Blunts Twitter, it is still a good example of how Social media can go wrong, and hopefully we can learn from these errors.

Number 1 : Did you say Hay Fever? Better use Protection!

OK this mess up is one of my favourites, first because it appeals to my childish sense of humour and second because it does a great job of highlighting the creativity and unbelievable sense of humour the UK has.

Benadryl’s marketing team got together (I imagine) and brainstormed the idea of highlighting particular area’s of intense pollination, this was done through a “Interactive pollen count map”. This would help all the hay fever suffers out there ready themselves for particularly bad areas.

Well this what Benadryl had thought, instead what happened was a very different story!

Benadryl

Yes, that is right, we saw hundreds of penises/ swear words covering the whole of the UK.



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