No money, no reputation… no time to waste. The challenge of growing FitnessHacks.co.uk 2


Why post about this on Digital Dancer?

 

  • Firstly some forced, shameless, promotion of Fitness Hacks.
  • Secondly, and more importantly, I hope to show which techniques do and do not work when starting a website from scratch (which can be mirrored if need be). Because this project has little to no budget – bar the money we paid for the domain name – it will become increasingly important to use tried and tested digital techniques to help it grow (things we have done prior to this point have been bullet pointed and explained below , where 99% of them have been FREE).

The idea:

The idea “everyone is a work in progress” is not something which naturally comes up these days. The world has got to a point where “here and now” is more important than the journey of development and learning. Please note  for a second I’m not saying I’m any different – I want to do well now, not later, but I do have a desire to change that in some parts of my life – specifically how I look and feel.

Hence why I am far too excited to promote www.fitnesshacks.co.uk. An idea myself and my closest friend, Sam Churchyard (any recruiters out there he is looking for a job in sports…), created to help make being healthy and fitter easier but at the same time illustrate “everyone is a work in progress” and everyone has their own troubles and ways to stay healthy and fit… without being a fitness freak.

So in theory, we will be using case studies, and articles, to illustrate the best of what people do, giving individuals the opportunity to reflect it in our own lives to slowly but surely make healthier living styles.

The website will include;

  • Case studies;
  • Nutrition tips and recipes;
  • Health and wellbeing tips;
  • Easy, quick and efficient exercises and;
  • A personal blog on our journey to superior fitness.

Everything will be tailored to the busy the individual!

So what have we done up to this point?

 

Because the website has only just come live (1/02/2016) we have nothing to benchmark success with – in later posts it will detail how the website is doing and what works/doesn’t work. Below are the key tools we used during the creation of the Fitness Hacks brand.

  • Google trends: Using Google trends, pre to naming the website, we compiled a list of the best names we thought symbolised our idea. Once this was done we used Google Trends to define any search activity around it. This is where we learnt the phrase “Fitness Hacks” has over 1000 people searching for the term but no domain name reflecting the need. Creating an easy choice for us.
  • WordPress: The website was created and housed on WordPress. Why? Well I am far from a web designer and this makes it easy(ier) to create something which you can be proud of. It also has the plugins which can give a website specific beneficial features. Some of the plugins used include:

o   SEO Yoast – Yoast’s WordPress SEO plugin is an All in One SEO solution for a WordPress blog, used by experts worldwide. It ranks a webpage for SEO then gives you recommendations on how to improve the page, allows you to combine Google Analytics and Google Webmaster tools with your website etc.

o   Thirsty affiliate – A tool which lets you administer your affiliate links, assists you with inserting them into your posts, pages and comments and gives you a central location in WordPress to manage all of your affiliate links.

o   Akismet – checks your comments against the Akismet Web service to see if they look like spam or not. Then filters all spam from your website.

o   Wordfence security – The Wordfence WordPress security plugin continuously prevents, patrols and protects your WordPress websites against cyber-attacks, hacks and online security threats.

  • MailChimp subscription form: Through MailChimp we created an automated process. Every time someone signed up to our website they are added to our email campaign list. Please note MailChimp is free up to 2,000 subscribers and 12,000 emails per month.
  • Survey Monkey: As mentioned above we will be using individuals as case studies to inspire people to be healthier. We have used the free version of Survey Monkey to create and send a survey to a wide variety of people. Where their responses will be the building blocks of stimulating case studies.
  • Google Analytics: Already mentioned but has been included so we can monitor what is and what is not working on our website.
  • Hootsuite: Hootsuite will be used to schedule social media posts (Twitter specifically) and monitor our campaigns and competitors.
  • Powerpoint: Using a PowerPoint and saving it as a PDF we have created an E-book which can be downloaded here. The E-book is a simple 10 top fitness hacks to make a person healthier.
  • Google Alerts: Finally there is a need for content creation for the website. Numerous Google Alerts were created to monitor the web for interesting new content… which is then sent straight to your inbox. And finally used for inspiration.

As mentioned the above is a selection of our main tools. Whilst not a comprehensive list of how the tools were used. It gives you a flavour of what things you can do for free.

If you think anything else could potentially help us add it below and I will mention it next time and how it has affected Fitness Hacks.


Leave a comment

Your email address will not be published. Required fields are marked *

2 thoughts on “No money, no reputation… no time to waste. The challenge of growing FitnessHacks.co.uk