Google plus (G+) is a bit of a mystery to the average Joe. So to define it in a not so typical fashion:
G+ a social platform which Google has created to help monopolise the web and has seen some benefit to SEO and finally, yes, there are a lot of cracking animal photos to view too.
So what makes it worth investing your time in the social platform? Well… I may make you want to stop reading prematurely because to the average it isn’t worth the time of day right now! But the two words “right now” are the words you should focus on! Because the money and time Google has invested in the platform means it will work, to an extent, and if you get in early you will reap the rewards.
So what does it have that other social platforms don’t have? G+ being a Google product means it is completely integrated with the search engine and its products. This integration gives us the unique ability to influence the search results (disclaimer: most social platforms now have an effect on SEO but less so than G+ activity), and with it being documented that 88% of the UK residence used Google in 2014 your social media campaign has a great chance to influence a large audience. The benefits of G+ are not just limited to search results. There is no other social media platform which gives you the ability to connect and extend your influence to seemingly unrelated individuals by posting applicable content to a group and/or your connections.
So if you start playing about with G+ now, you will realise it is a very powerful tool and it’s only going to get bigger. Oh and finally as I hinted in the definition, there are some fantastic photos, more specifically animals to waste your time with.
Below I have listed ways you could take advantage of Google+ to benefit your business online.
Ways of using Google+ to boost your online campaign
- Relevant Content
By creating engaging and relevant content on G+ you have the opportunity for readers to share your content, link back to your content and to engage with you personally. Similar to a website increased popularity from users linking and liking your content will allow your Google+ bio to increase authority. This in turn will increase the value of the G+ link pointing to your site which will have a positive influence on your websites authority. This increased authority can have a positive influence towards your websites rankings. I.e. more social love = better positions in Google
- AdWords Integration
Connecting your Google plus page with your AdWords campaign gives you the added trust factor of displaying how many followers you have under your Ad in the search engine. Potentially generating a better click through rate.
- Google Business
Give your company a G+ page and give it the chance to appear in the local listings of Google, which for the small businesses can be a massive bonus. Because you have a chance to compete with the bigger companies out there. And if you play your cards right will allow you to both appear in the normal search results and the place listings. 2 for one, who would have thought!
- Post your websites URLs to your G+ wall
G+ can be another source which brings in traffic to your site. By posting useful and relevant content from your website you can specifically attract the attention of people in your circles but also target people searching for such content. This will allow your site to receive G+ exposure and receive shares which can convert to people clicking through to your site and as stated before gives you a little SEO benefit.
- Make connections with your users.
One thing which has been a key factor in the previous points is you need an audience to achieve web marketing. G+ has given you 17 different notification triggers which can help you connect with other influencers and users in your industry. With each connection you run the chance of promoting your website to your relevant target audience, whilst optimising your site and producing brand awareness.
- Oh and finally with G+ being a very image hungry social platform, the image lovers of us out there have a fantastic chance to do really well! Photos and videos are the way to generate engagement and G+’s integration with YouTube and its ability to amend its photos are a huge weapon when it comes to generating engagement.
As you can see the benefits which can be achieved through using your G+ account for web marketing can be huge and with G+ evolving with Google’s its importance will only grow in the future.
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